KKP London Ontario Central

5 Advantages of Promoting Your Business with Banners or Posters

Jun 12 , 2019

Event banners and posters Canada

When you own and operate a small business, it is essential to make the most of your advertising budget. This means utilizing your dollars to reach your target audience quickly and effectively while staying within budget. Digital marketing, television, radio, and print ads in newspapers and magazines have their advantages, but they can get costly.

When you are trying to connect with a local audience, traditional advertising methods like banners, signs and posters, are still very effective.  If you are still not sure about using posters and banners as advertising tools, we’ve put together this list with 7 advantages to help you decide whether they are a good fit for your business:

1. They Can Go Almost Anywhere

Posters and banners offer a lot of flexibility and can be placed almost anywhere you need them to. You can hang them in or around your building, in public places like bus stops, or bundle them up and take them with you to a trade show and place them around the venue. A great thing about vinyl banners is you can get a lot of use out of them, both indoors and out.

2. They Can Provide Short-Term and Long-Term Use

Posters and banners can be as permanent or as temporary as you want them to be. If you're advertising a special sale or one-time event, poster prints are a cost-effective way to get the word out. On the other hand, if you have an annual event you'd like to advertise a banner can be a great tool. Once the event is over, you can roll it up and put it away for next year, and as long as you take proper care of it, it could last for many years to come.

3. They Can Be Built To Withstand the Elements

If you want a poster you can leave hanging for a long time in a place where it may be exposed to weather conditions such as precipitation or the fade-inducing rays of the sun, try laminated posters. The poly coating provides UV protection and helps the poster to last longer while providing a glossy sheen that is pleasing to the eye.

While some banners are intended only for indoor use, some materials are appropriate for outdoors. Mesh banners hold up well in windy conditions, and vinyl banners are durable enough to go almost anywhere, although you should be aware that a gloss finish is preferable on an outdoor vinyl banner as the matte finish can collect windborne dust. Even some fabric banners with particularly heavy weights may work well in outdoor settings, although they are typically used indoors.

4. They Can Be Made Interactive

You can add a QR code to your banners or posters to encourage people to interact with them and find out more information. It is an efficient and effective way to leverage the power of digital marketing through tried-and-true advertising methods without spending top dollar.

5. Their Design Is Flexible

You can choose banners and posters in just about any size you want, whether large or small. You can choose what kind of materials you want, which also allows you to choose between either a matte or glossy finish, and pick either a landscape or portrait orientation. You can provide your logo and text or engage the services of a graphic designer and copywriter to create a professional design to introduce your brand to the public.

Learn more about the different banner and poster options we have available!

If you think banners and posters could benefit you but aren't sure what to get, contact the KKP team!  Fast. Local. Personal. For over 35 years, KKP has been supplying a comprehensive range of high-quality print, design and sign services as well as marketing assistance to Canadian businesses.