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Making the Most of Your Multichannel Efforts

Making the Most of Your Multichannel Efforts

As a small business owner, your time and attention are probably being pulled in several directions at once. There are always important choices to be made, especially when it comes to how you divvy up your budget. A well-rounded multichannel marketing plan utilizes both digital and print channels in a way that makes the most of your budget, saves you time and drives new and returning business in a meaningful way.


Five Tips to Develop Your 2022 Marketing Plan

Five Tips to Develop Your 2022 Marketing Plan

With the leaves changing and the air having that cool crisp to it, you can tell the season’s changing – into planning season for next year, that is! While it may be tempting to simply shake the dust off your 2021 plan and reuse it for next year, it’s a far more worthwhile idea to take the time for a fresh approach. Perhaps it’s time to add a print component to your marketing campaign or focus more on the digital end. Regardless of what channels you use, a multichannel approach can benefit you


Planning Ahead With Your Promos

Planning Ahead With Your Promos

This year has gone by in a flash, and it’s time to start thinking about your organization’s plans for 2022. Whether you’re planning for an upcoming event or looking forward to welcoming back your staff after a lengthy time away, having the right kind of promotional items on hand can go a long way in making a lasting, positive impact on staff and clients alike. When you’re thinking about what you’re going to be doing over the next year, make sure those plans include some of


How Branded Apparel Helps Build Your Brand

How Branded Apparel Helps Build Your Brand

Building your brand through logoed apparel. With how crowded many industries can be, it’s important to make sure you’re standing out from the crowd. An easy way to differentiate yourself from the compet...


Is it time to update your vehicle graphics?

Is it time to update your vehicle graphics?

Vehicle graphics work for more than just commercial fleets – they’re a great investment for any small business. Every time you drive your vehicle, or even simply park it somewhere, it will be working ...


All Eyes Are on You with Company Vehicle Signage

All Eyes Are on You with Company Vehicle Signage

According to a traffic congestion study performed by Inrix, Canada's cities ranked as the most traffic-congested places across the globe. This study also revealed on average, Canadians spend 27 hours ...


Fun floor graphic ideas for your business

Fun floor graphic ideas for your business

Floor graphics and signage often end up overlooked, as they’re not a traditional advertising method. However, you may be surprised to learn that they’re the perfect option for any business looking for an affordable, creative solution for capturing the attention of customers. While there are a variety of floor graphic options, the most popular kinds are those that are digitally printed on vinyl. These are great for short-term temporary use, but can also be reinforced with laminate and non-slip...


4 Tips for Awesome Custom Window Graphics

4 Tips for Awesome Custom Window Graphics

The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know that sales start with eye-catching, easy-to-underst...


Is safety signage still necessary in Canada?

Is safety signage still necessary in Canada?

According to the Canada COVID-19 vaccine tracker, 51% of the Canadian population has received at least one dose of the vaccine. However, after the third spike of COVID-19 cases, restrictions have just...


Invest in High Quality Signage from the Start

Invest in High Quality Signage from the Start

Have you ever purc...


3 Creative Ways to Incorporate Direct Mail into Your Next Campaign

3 Creative Ways to Incorporate Direct Mail into Your Next Campaign

According to this clickz.com article, omnichannel campaigns have higher engagement and purchase rates than single-channel campaigns. Marketers know how important it is to choose the right channels to ...


Multi-Channel Direct Marketing Campaigns: 5 Dos and Don’ts

Multi-Channel Direct Marketing Campaigns: 5 Dos and Don’ts

It's common for business owners to invest most of their marketing budget in only a few channels. However, marketing experts know the best way to target and engage an audience is by using various touch...


How to choose the right marketing material?

How to choose the right marketing material?

What are marketing materials? Marketing materials are the tools companies use to introduce their brand to customers and prospects. There are many different types of marketing materials; each one can ...


The Power of Brochures

The Power of Brochures

Although brochures are one of the oldest forms of marketing, they remain one of the best ways to educate customers and increase brand recognition, no matter what industry you are in.Companies use broc...


The Three Workhorses of Direct Mail

The Three Workhorses of Direct Mail

Businesses who tailor their direct mail campaigns to well-managed and up-to-date mailing lists regularly benefit from the effectiveness and low costs this marketing strategy offers. If you are lookin...


Creative ways to personalize your direct mail campaigns

Creative ways to personalize your direct mail campaigns

Everyone knows sending out a direct mail communication is a lot slower than merely sending out an email, but then why do so many companies still rely on mailers to reach their customers? The answer is...


6 Tips to Create a Successful Local Direct Mail Campaign

6 Tips to Create a Successful Local Direct Mail Campaign

When it comes to local campaigns, direct mail is one of the most effective marketing solutions. According to Canada Post, at least 74% of Canadian consumers notice advertising in direct mail, 81% read...


Connect with your audience in 2021 with direct mail

Connect with your audience in 2021 with direct mail

The past year brought a lot of unexpected challenges for businesses everywhere. While this wasn’t easy, it also gave companies new opportunities to step back and focus their efforts on working on buil...


Branding for a Small Business

Branding for a Small Business

Branding is very important for all companies. Through branding, large and small companies differ...


Free COVID-19 Printable Resources for Canadian Businesses

Free COVID-19 Printable Resources for Canadian Businesses

At the beginning of this pandemic, we all hoped the social distancing guidelines would not be in effect at the end of the year. However, with the current news about the rise in cases worldwide, health...


Include Print in the Mix

Include Print in the Mix

With the unprecedented changes companies have had to face in 2020, there is a sense of uncertainty on what to expect next year. However, as we approach to the last month of 2020, businesses across Can...


Back to Marketing Basics

Back to Marketing Basics

As companies continue to face new changes and challenges, it's an excellent time to get back to marketing basics. While it may sound counterintuitive, it's essential to think of this year as an opport...


Business Cards and the Future of Networking

Business Cards and the Future of Networking

Traditionally we are used to handing out business cards at networking events, trade shows, or in meetings with clients as a way to connect them at a later date and time. But with everything that's bee...


Build Your Online Presence with Print Materials

Build Your Online Presence with Print Materials

In today's world, having an online presence is a must. Even before the 2020 pandemic, businesses in all types of industries knew establishing a digital presence was going to take more than just having...


Effective marketing strategies during the pandemic

Effective marketing strategies during the pandemic

Economies across the world have been significantly affected by the pandemic. Consumers are watching their spending more carefully than they used to while at the same time, people’s spending hasn’t nec...


2020 Must-have Business Signs

2020 Must-have Business Signs

Now that our communities/cities are getting back to business, almost everyone is back to business, and people are starting to make their way out their homes slowly, signage is more important than ever...


Why Professional Signage is Important for Your Business

Why Professional Signage is Important for Your Business

Now that our communities/cities are getting back to business, almost everyone is back to business, and people are starting to make their way out their homes slowly, signage is more important than ever...


4 Ways to Guarantee Your Customers Know They are Valued

4 Ways to Guarantee Your Customers Know They are Valued

Never underestimate the business impact of giving people reasons to feel good. Typically, we think of service as purely sales-focused, beginning and ending with the immediate transaction. Widening the...


Does direct mail still work

Does direct mail still work

More and more businesses are re-evaluating their marketing budgets to determine what’s the best place to allocate their dollars. Online campaigns always use an important percentage of this budget, but...


Three Things to Consider When you Reopen your Business

Three Things to Consider When you Reopen your Business

As the stay-at-home orders begin to lift, both customers and employees may feel anxious about returning to their regular routines. It is going to take everyone some time to adjust to the new normal. H...


Signs for Small Business Owners

Signs for Small Business Owners

Signage is an essential investment for any business, no matter their size. However, smaller companies usually have modest budgets to work with, and that limits the type of signage they can invest in. ...


Five helpful tips for creating memorable signs

Five helpful tips for creating memorable signs

Helpful tips to create signage for your business Effective signage can communicate your brands’ message, important information, special procedures, and it can increase brand awareness by letting peopl...


5 Creative Ways to Use Storefront Window Decals

5 Creative Ways to Use Storefront Window Decals

The quality of printed window decals has substantially improved in the past few years, and there are no limits when it comes to the type of designs you can create. Window graphics look professional, a...


Showcase Your Brand through Floor Graphics

Showcase Your Brand through Floor Graphics

If you are looking for a way to drive attention to a specific area in your business, floor graphics may be the perfect solution. They are highly d...


3 Tips For Planning a Successful Trade Show

3 Tips For Planning a Successful Trade Show

Participating in a trade show can come with a long list of benefits for your business, ranging from meeting new potential customers to expanding brand awareness for your company. When you are pla...


How to design a high-impact trade show display?

How to design a high-impact trade show display?

Trade Shows are a cost-effective way to increase brand awareness, generate new leads, and educate attendees on the products and services you provide. These events can also provide access to decision-m...


10 Creative Direct Mail Ideas

10 Creative Direct Mail Ideas

Small or medium-sized businesses need to be resourceful when it comes to spending their marketing budget. This is why many companies continue to choose direct mail to reach their audience. Direct mail...


2020 Guide to Direct Mail

2020 Guide to Direct Mail

It’s 2020, and it’s clear direct mail is here to stay. If you want proof, all you have to do is check your mailbox. Every month we are bombarded with different messages delivered directly to our doors...


Why You Should Make a New Years Resolution for Your Business

Why You Should Make a New Years Resolution for Your Business

In just a few days, people in countries around the world will be welcoming the New Year! One of the greatest traditions this time of year is setting New Year’s resolutions. Even though most resolution...


How to Use Print Communications to Cultivate Customer Relationships

How to Use Print Communications to Cultivate Customer Relationships

Cultivating customer relationships is more important than ever. With unlimited access to digital platforms, consumers are encouraged to share their opinion and experiences with brands across multiple ...


eCards vs. Postcards: Choose the perfect holiday card for your business

eCards vs. Postcards: Choose the perfect holiday card for your business

It’s the time of year when a lot of businesses are thinking about ways to reach their customers before the year ends. Personalized seasonal cards are a great way to foster relationships and get in fro...


Tips for designing the perfect holiday card

Tips for designing the perfect holiday card

Before this year ends, there are a few things you can do to boost the visibility of your business. A great marketing strategy that is proven to work is appreciation holiday postcards. Yes, even if you...


What Is the Difference Between Labels and Stickers?

What Is the Difference Between Labels and Stickers?

It's not uncommon for customers to confuse labels and stickers. This is understandable, considering they are similar in nature. Also, the terms are often used interchangeably. Although both products h...


How To Design a Winning Product Label

How To Design a Winning Product Label

In the past, when there were fewer products offered, labels used to be simpler. While that worked back then, in today’s competitive landscape, product labels need to do far more than identify the prod...


3 Elements of a Great Logo

3 Elements of a Great Logo

If you’ve decided to venture into entrepreneurship, this means you’ve dedicated countless hours putting together your business plans. Once you’ve completed this part, it’s time to think about how to b...


How to Push Past Creative Roadblocks

How to Push Past Creative Roadblocks

In today’s world, content is king. Designs and content are shared every second of every day, both online and in-person, making it important to release high-quality work. So what happens when we can’t ...


How to create an effective business brochure

How to create an effective business brochure

What is a brochure? It’s fair to assume that almost everyone knows what a brochure is. It’s very likely you’ve received one at some point in your life or at least seen people handing them out. Brochur...


7 Marketing Statistics You Shouldn’t Miss

7 Marketing Statistics You Shouldn’t Miss

When it comes to marketing, the last thing you want is to fall behind. The best way to keep up is to follow trend reports that stay up to date with the latest industry and marketing statistics. If you...


Print Marketing Tips and Tricks for Remote Businesses

Print Marketing Tips and Tricks for Remote Businesses

Many businesses exist solely online, allowing employees and management to work anywhere that has an internet connection. Working remotely definitely has its perks but does present its own challenges w...


The Three D’s of Creating A Company Brochure

The Three D’s of Creating A Company Brochure

Brochures can be designed for a variety of purposes with different types of messaging. Your company brochure should explain the capabilities of your business and give an overview of who you are....


Do you have the right size banner for your event?

Do you have the right size banner for your event?

Full-colour banners are one of the most popular types of signage for events. If there’s a special event on your horizon, you’re probably planning on posting a promotional banner on a wall, ceiling, bo...


4 questions to consider before purchasing a banner

4 questions to consider before purchasing a banner

When was the last time a promotional piece made you stop and take notice? People are constantly bombarded with thousands of commercial messages every day; this makes it harder than ever to make heads ...


What are the benefits of using posters to advertise?

What are the benefits of using posters to advertise?

When most of us think of posters, we picture rock band posters covering the walls of teenagers’ rooms. This is why most marketers often overlook or underestimate the advertising advantages of a profes...


6 Tips for a Stronger Poster Design

6 Tips for a Stronger Poster Design

Designing the perfect poster can be a challenge. To do this, you’ll need to understand how to combine multiple elements in perfect harmony. There are no set rules when it comes to poster design; the m...


Why is business stationery important?

Why is business stationery important?

Business stationery says a lot about a company’s professionalism and legitimacy. It plays an important role in attracting and helping maintain clients. It can also be used to help promote your brand a...


Frequently asked questions about business stationery

Frequently asked questions about business stationery

Business stationery is...


How to design the perfect business card

How to design the perfect business card

A good business card should help identify your business, but it should also feel personal. There are small subtleties that can make a huge difference on a business card: from the type of font and card...


Business Stationery Every Company Should Have

Business Stationery Every Company Should Have

With the increase of digital communications, new business owners may think stationery is no longer necessary. But even digital giants such as Google understand the value of personalized stationery. Be...


5 Tips To Hang Canvas Prints Like A Pro

5 Tips To Hang Canvas Prints Like A Pro

Hanging your canvas prints or any other type of artwork on a wall may not seem complicated. However, there are some guidelines that can help make this process easier. Most interior designers agree on ...


Canvas prints vs. Traditional photos

Canvas prints vs. Traditional photos

When most people think about decorating their walls, they believe their options are limited to expensive artwork or traditional photo prints. But there are many other creative ideas you can use; one o...


Creative Ways To Use Custom Canvas Prints For Your Business

Creative Ways To Use Custom Canvas Prints For Your Business

According to an article from Forbes Magazine, the impact of art in the workplace is often underestimated. Research by Exeter University’s School of Psychology found employees who have control over the...


10 Ways To Use Digital Display Signs for Your Business

10 Ways To Use Digital Display Signs for Your Business

Digital signs give businesses a blank slate they can regularly update as the need arises. This is one of the main reasons a lot of companies are investing in digital signage alternatives. There are a ...


How Wall and Window Decals Can Enhance Your Location

How Wall and Window Decals Can Enhance Your Location

The walls and windows of your business location offer unique opportunities to advertise your business and solidify your brand awareness. One relatively easy and inexpensive way of accomplishing this i...


5 Advantages of Promoting Your Business with Banners or Posters

5 Advantages of Promoting Your Business with Banners or Posters

When you own and operate a small business, it is essential to make the most of your advertising budget. This means utilizing your dollars to reach your target audience quickly and effectively while st...


3 Tips To Increase Traffic at Your Next Trade Show

3 Tips To Increase Traffic at Your Next Trade Show

Trade shows help you get your name out and find leads. These events are also opportunities to learn more about your industry and network with other companies. To help boost engagement at your next exp...


5 Ways To Use Vehicle Graphics For Your Business

5 Ways To Use Vehicle Graphics For Your Business

Vehicle wraps and decals are effective and affordable ways to reach a broad audience. If you or your company own one or more vehicles, it may be a good idea to start thinking about how to leverage the...


How To Take Care of Your Car Graphics?

How To Take Care of Your Car Graphics?

As a business owner, you may have decided to take advantage of the captive audience on the road by decorating your vehicle with your custom graphics. To make the best possible first impression with po...


How To Generate Leads With Vehicle Graphics

How To Generate Leads With Vehicle Graphics

Some companies spend thousands of dollars on billboard signs every year. While these are often effective, renting advertising space can get pricey. Vehicle graphics can be a great and affordable marke...


10 Common Vehicle Graphics Mistakes to Avoid

10 Common Vehicle Graphics Mistakes to Avoid

Vinyl vehicle wraps can be highly effective marketing tools. They let you turn your existing vehicles into a promotional space. Better yet, they are relatively inexpensive, effective and easy to work ...


8 Website Design Trends of 2019

8 Website Design Trends of 2019

Websites have come a long way since the invention of the internet. Every day many design features are introduced, and designers must be able to keep up with the changes. Below are eight website design...


Elements of a Great SEO Website

Elements of a Great SEO Website

If you want your business to be successful and have a good online presence, you will need an SEO friendly website. In today’s digital world, a company’s website functions as the heart of its overall m...


6 Tips for Designing a Website

6 Tips for Designing a Website

Your website should reflect your brand, but there’s more that goes into design than just colors and formatting. A good website should be created with your customers in mind, and it should be optimized...


E-commerce and Informational Websites – What’s the Difference?

E-commerce and Informational Websites – What’s the Difference?

There are numerous types of websites, and each serves a different function. If you have ever wondered what the difference is between an e-commerce website and an informational website, the following i...


5 Reasons Custom Wall Decals Help Your Business

5 Reasons Custom Wall Decals Help Your Business

If you run a busy operation, you’ve likely got your plate full. From staff management to sales meetings and phone calls, time is precious. The appearance of your workspace may have been the last on yo...


How To Get the Most From Your Business’ Window Decals

How To Get the Most From Your Business’ Window Decals

Windows make up a big portion of the storefront and facade of a business. To make use of this valuable space you should consider window graphics and decals for your business. A customized and branded ...


Types of Window Decals

Types of Window Decals

Types of Window Decals Your shop’s windowpanes are prime advertising space; you can place information on current deals, new merchandise or indicate your store’s hours. Window decals are perfect for de...


Why Are Businesses Using Decals?

Why Are Businesses Using Decals?

Wall and window decals are a growing trend among business owners. These items are also known as wall and window graphics or stickers. Regardless of the name, they offer companies a simple, and profess...


What Is a Brand Identity, and How Is One Made?

What Is a Brand Identity, and How Is One Made?

Today’s entrepreneurs don’t need to be told that building a solid brand for a company is essential to marketing success. What’s more difficult to get across is the process for constructing that brand’...


Why Is It Easy to Confuse a Logo With a Brand?

Why Is It Easy to Confuse a Logo With a Brand?

If someone asked you off the top of your head to explain the difference between a logo and a brand, could you? If you’re in marketing you probably could, but could you explain it to a c...


Corporate Design: 7 Ways To Boost Your Corporate Identity in 2019

Corporate Design: 7 Ways To Boost Your Corporate Identity in 2019

7 Ways To Boost Your Corporate Identity in 2019 Audit Your Brand Determine Your Unique Value Proposition Find Your Voice Stay Consistent Create Engaging Conte...


A Target Audience Is Key to Your Direct Mail Success

A Target Audience Is Key to Your Direct Mail Success

How to pick an audience for a targeted direct mail campaign? Your house list is a great place to start Are you a B2C or a B2B? A response list is the next best thin to...


Track Your Direct Mail Success and Learn What Works Best

Track Your Direct Mail Success and Learn What Works Best

You’ve most likely invested a significant portion of your company’s time and promotions money into your direct mail campaign. Are you getting the return-on-investment you hoped for? This may be the nu...


Using Direct Mail as a Marketing Strategy

Using Direct Mail as a Marketing Strategy

Direct Mail Marketing Strategy The Basics Direct Mail Marketing Tools Direct Mail Response Rates Direct Mail Lists Advantages of Direct Mail Get Started...


How to Survey Your Customers to Boost Satisfaction

How to Survey Your Customers to Boost Satisfaction

A 2% increase in customer retention has the same effect as decreasing costs by 10%, say Emmet Murphy and Mark Murphy in Leading on the Edge Chaos. And we’ve all heard it said that most unhappy custome...


Tips for Improving Customer Retention

Tips for Improving Customer Retention

Tips for Improving Customer Retention In today’s marketplace, your current and prospective customers are just a few clicks away from learning all they need to know about your business as well as your...


Think Like a Content Marketer: 5 Ways to Repurpose Content

Think Like a Content Marketer: 5 Ways to Repurpose Content

According to eMarketer, compilers of data and research across hundreds of industries, 60 percent of marketers create at least one piece of content a day, intended for promotion, SEO or other forms of ...


3 Quick Tips to Creating a Content Marketing Strategy

3 Quick Tips to Creating a Content Marketing Strategy

Any small or mid-sized business (SMB) can try to build a loyal audience by publishing content without making a heavy investment. However, random acts of marketing are seldom as effective as creating a...


Small Business Planning: Define Your Marketing and Sales Strategies

Small Business Planning: Define Your Marketing and Sales Strategies

A detailed business plan is important for any small business. It highlights the vision and business roadmap of your company. It will drive your marketing plan (outlining specific marketing strategies ...


Simple Ideas to Improve your Online Presence

Simple Ideas to Improve your Online Presence

Having a strong online presence is a critical component of a marketing strategy for most organizations, regardless of business size or industry – in particular, for those who rely on local customers. ...


3 Considerations for Your 2019 Marketing Plan

3 Considerations for Your 2019 Marketing Plan

Full-time marketers are in the middle of budgeting and planning for 2019 marketing programs and campaigns. At KKP understand marketing is just one of several responsibilities you shoulder in your busi...


Pre-Event Planning For Trade Shows: 5 Tips

Pre-Event Planning For Trade Shows: 5 Tips

It’s no secret that participating in trade shows, conferences and other events can be a great way to increase brand awareness, improve product knowledge through hands-on demonstrations and, ultimately...


Trade Shows: 5 Ways to Get the Most Value From These Events

Trade Shows: 5 Ways to Get the Most Value From These Events

So, you’ve decided to attend a trade show. Your enthusiasm for them is shared by many. The Event Marketing 2018 Benchmarks and Trends Report notes that most marketers (80%) believe live even...


The Best Trade Show Giveaway Items to Distribute at an Event

The Best Trade Show Giveaway Items to Distribute at an Event

An estimated 83 percent of marketers say that promoting brand awareness is a prime objective for their trade show booths. With displays in every direction, it is easy to see why brands want to ma...


3 Event Networking Best Practices in B2B Marketing

3 Event Networking Best Practices in B2B Marketing

Trade shows can be a valuable networking opportunity to meet business contacts and potential new customers. An estimated 99 percent of marketers say that they find unique value from attendin...


This Season, Fall in Love with Promotional Products

This Season, Fall in Love with Promotional Products

Autumn is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season.  One of ...


Health and Wellness Promotional Products Match Consumer Interests

Health and Wellness Promotional Products Match Consumer Interests

Health and wellness promotional products are strong contenders among the most popular logoed items. That’s great news for marketers in search of a memorable giveaway that offers people what they value...


Three Ways Colour Psychology Can Influence Consumers

Three Ways Colour Psychology Can Influence Consumers

Colour has the power to influence moods and inner feelings, making it an influential factor in buying patterns. Colour psychology research has reinforced that 60% of the time, consumers will decide if...


The Case for Case Studies: 6 Tips to Make the Most of Them in Your Marketing Materials

The Case for Case Studies: 6 Tips to Make the Most of Them in Your Marketing Materials

When you’re ready to make a purchase decision, especially when it’s a big one, you don’t jump inwithout doing some research first.Today, most of us ask the opinions of others and spend some quality sc...


4 Tips for Creating Engaging Business-to-Business Content

4 Tips for Creating Engaging Business-to-Business Content

Intentional or not, most businesses and organizations create an enormous amount of content every day. With more blogs, emails, case studies and the like, the risk of favouring quantity over quality gr...


The Importance of Competitive Differentiation in Small Business Marketing

The Importance of Competitive Differentiation in Small Business Marketing

Small business owners must distinguish their companies to drive leads and promote loyalty, according to Kate Dunn, the award-winning, cross-channel marketing influencer and Director of Keypoint Intell...


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